Jam Good Toast is an e-commerce shop that was founded on the belief of celebrating people and the culture of bread- loving fanatics.
I created the visual identity as well as the overall art direction for the initial launch of their merch.
I was responsible for the copy and content for an Instagram giveaway to generate hype before we released our initial merch launch.
I also illustrated the Instagram story highlight covers and a food-themed “This or That” stories series to boost our stories engagement.
When Jam Good Toast released its initial launch. I designed and launched over 20 types of apparel, hats, tote bags, and stickers. I also supervised merchandise styling and the photoshoot.
